Price variations for kit

[uks]

Let me tell you a story. I was thinking of importing Big game fly reels from China because of the lack of them in this country. I found a supplier that would sell me 50 reels for $50 each, i could have them engraved with my brand name for an extra $5 each making a total of $55 each.
Reseaching this reel i found it selling around the world by famous companies and not so famous companies. The cheapest i found the reel was $299 and the dearest was $699. What a rip off for the same reel.

I find this sort of pricing disgusting and a total rip off its a legal con.